Online: privacy, image, data and scams — United Kingdom

Data protection. UK GDPR and the Data Protection Act 2018, enforced by the Information Commissioner, with a free complaints route. Privacy. There is no general right to privacy — but the courts built one, case by case, out of breach of confidence. Image rights. There is no stand-alone right to your own image — but privacy, data protection and new intimate-image offences fill most of the gap.

Illustration: Online: privacy, image, data and scams
Location map — United Kingdom
United Kingdom. Simplified location map — Natural Earth data, public domain.

Data protection

After leaving the EU the UK retained the GDPR in domestic form. The UK GDPR and the Data Protection Act 2018 give rights of access, rectification, erasure, restriction, portability and objection, enforced by the Information Commissioner's Office. Reforms enacted in 2025 made targeted changes to research, automated decision-making and complaints handling.

Key points

Subject access requestFree, answered within one month, extendable for complex requests
ErasureAvailable where data is no longer needed or consent is withdrawn
Direct marketingAn absolute right to object
RegulatorInformation Commissioner's Office, which can fine up to £17.5m or 4 % of global turnover
PECRSeparate rules on cookies, marketing emails and calls
ComplaintsOrganisations must now handle data protection complaints through a defined process before escalation
Special category dataHealth, sex life and sexual orientation attract stricter conditions
UK GDPRThe retained version, amended by domestic legislation since leaving the European Union
No feeSubject access requests are free unless manifestly excessive
One monthTo respond, extendable by two months for complex requests
CompensationRequires material or non-material damage; the courts have restricted low-value claims

In practice

  • Send the request to the organisation's data protection officer and keep proof of delivery.
  • If the deadline passes, complain to the ICO online — it is free and takes minutes.

Cost and coverage

All complaints and access requests are free.

Recent changes

The 2025 reforms adjusted several GDPR-derived rules while keeping the overall structure, in part to preserve the EU adequacy decision that allows data to flow freely to the UK.

Where to go

  • Information Commissioner's Office — online complaint form and helpline.
  • The organisation's own data protection officer, whose details must be published.
  • Which? and Citizens Advice for consumer-facing issues.

Worth knowing

A subject access request is the most powerful and least used tool: it forces an organisation to show what it holds, where it came from and who it was shared with — often the foundation of any later complaint. The ICO rarely awards anything to the individual. It regulates; for compensation you must sue separately, which is only worthwhile for substantial harm.

The general article: Data protection · Compare with another country

Privacy

English law never recognised a free-standing privacy tort. Instead the courts developed the tort of misuse of private information, anchored in Article 8 of the European Convention as incorporated by the Human Rights Act 1998. Alongside it, the UK GDPR and the Data Protection Act 2018 govern personal data and are enforced by the Information Commissioner's Office.

Key points

Main claimMisuse of private information: a reasonable expectation of privacy, then a balance against free expression
StatuteUK GDPR and Data Protection Act 2018
RegulatorInformation Commissioner's Office, free to complain to
HarassmentProtection from Harassment Act 1997, civil and criminal
InjunctionsAvailable, including before publication
LimitationOne year for defamation; longer for privacy claims, but act quickly
Interim injunctionsAvailable before publication, with the court weighing Article 8 against Article 10
Anonymity ordersCan prevent the parties being identified in reports of the case
Vicarious liabilityEmployers can be liable for misuse of data by employees, though the courts have narrowed this

In practice

  • Act within days if publication is imminent: delay defeats an application for an injunction.

Where to go

  • Information Commissioner's Office.
  • Solicitors specialising in media and privacy law.
  • Citizens Advice for a first assessment.

Worth knowing

Privacy litigation in England is expensive and costs usually follow the event: a losing claimant can be ordered to pay the other side's legal bill. Test the regulator route first. Costs in privacy litigation frequently exceed the damages awarded. Weigh the regulator route and a platform complaint before issuing proceedings.

The general article: Privacy · Compare with another country

Image rights

English law gives no property right in your likeness. Control over photographs comes from the tort of misuse of private information, from data protection law where the image identifies you, and from criminal offences. The Online Safety Act 2023 made sharing intimate images without consent an offence without needing to prove an intention to cause distress, and creating sexually explicit deepfakes has since been addressed by further reform.

Key points

General rulePhotographing a person in a public place is generally lawful
Privacy claimMisuse of private information where there is a reasonable expectation of privacy
Data protectionAn identifiable image is personal data; erasure can be requested
Intimate imagesSharing without consent is a criminal offence under the Online Safety Act 2023
DeepfakesSexually explicit synthetic images of a real person are covered by recent reform
ChildrenSchools and clubs normally require parental consent as a matter of data protection
Photographs as private informationCourts treat images as especially intrusive, even of activities in public
Removal dutiesRegulated services must act on reports of intimate image abuse

In practice

  • Report to the platform and to the Revenge Porn Helpline at the same time; both routes work in parallel.

Recent changes

The Online Safety Act 2023 removed the requirement to prove intent to cause distress, which had made the previous offence very hard to use.

Where to go

  • Report Harmful Content, run by the UK Safer Internet Centre.
  • Revenge Porn Helpline.
  • Police, by dialling 101, or 999 if there is an immediate risk.

Worth knowing

There is no general right to stop someone photographing you in the street. What changes the analysis is the setting, the content, and what is then done with the picture. Courts treat photographs as more intrusive than a written description of the same facts. That makes image claims stronger than they appear.

The general article: Image rights · Compare with another country

Speech and online harassment

A serious-harm threshold for defamation, a one-year limitation period, and a new suite of online safety duties.

The Defamation Act 2013 requires a claimant to show that a statement has caused or is likely to cause serious harm to reputation, with a serious financial loss test for companies. It provides defences of truth, honest opinion and publication on a matter of public interest. The Online Safety Act 2023 imposes duties on platforms and created new communications offences.

Key points

Serious harmRequired for any defamation claim
LimitationOne year from publication
DefencesTruth, honest opinion, public interest, and website operator defences
Malicious falsehoodAlternative where reputation is not the issue
Communications offencesFalse communications and threatening communications offences replaced older provisions in 2023
Intimate imagesSharing without consent, and threatening to share, are criminal offences
HarassmentProtection from Harassment Act covers a course of conduct, with civil and criminal routes
Serious harm testA statement is not defamatory unless it has caused or is likely to cause serious harm
One-year limitationDefamation claims must be brought within twelve months
Online Safety ActCreated false and threatening communications offences and platform duties
Malicious CommunicationsA separate offence covering grossly offensive messages sent to cause distress

In practice

  • Send a letter of claim setting out the words complained of and the harm caused.
  • Report threatening or false communications to the police as well as to the platform.

Cost and coverage

Defamation litigation is expensive; harassment and intimate image offences are pursued through the police at no cost.

Recent changes

The Online Safety Act's duties are being phased in by Ofcom, including requirements for platforms to act against illegal content and to protect children.

Where to go

  • Report Harmful Content, operated by the UK Safer Internet Centre.
  • Revenge Porn Helpline, which secures removals internationally.
  • Police online reporting for threats and harassment.

Worth knowing

The Revenge Porn Helpline has an extremely high removal rate and works directly with platforms — a far faster route than legal proceedings for intimate image abuse. The one-year limitation period runs from publication, not from when you found out. It is strictly enforced and rarely extended.

The general article: Speech and online harassment · Compare with another country

Identity theft

Identity theft is not itself a crime — the fraud committed with your identity is. Protective registration is the practical defence.

There is no offence of identity theft in English law. The Fraud Act 2006 punishes fraud by false representation, which is what someone using your details commits. Reporting goes to Report Fraud rather than to a local police station, and the most useful protective step is a Cifas protective registration, which flags your identity for extra checks.

Key points

OffenceFraud by false representation, under the Fraud Act 2006
ReportingReport Fraud, online or by phone; City of London Police analysts assess cases
Protective registrationCifas, for an annual fee, flags applications made in your name
Credit filesExperian, Equifax and TransUnion; statutory credit reports are free
Bank liabilityUnauthorised payments must be refunded unless you acted fraudulently or with gross negligence
APP fraudMandatory reimbursement rules apply to authorised push payment scams
Reimbursement rulesAuthorised push payment scam victims must be reimbursed by the sending bank in most cases
Financial OmbudsmanFree escalation if the bank refuses
Credit report noticesA notice of correction can be added to explain disputed entries

In practice

  • Contact your bank immediately and ask for the fraud team; ask them to record it formally.
  • Report to Report Fraud and keep the crime reference number: everyone else will ask for it.
  • Check all three credit reference files and dispute every entry you do not recognise.
  • Take out a Cifas protective registration and change passwords, starting with your email.
  • Escalate to the Financial Ombudsman Service if the bank refuses: it is free and its decisions bind the bank.

Where to go

  • Report Fraud.
  • Cifas protective registration.
  • Citizens Advice consumer helpline.

Worth knowing

Your email account is the master key: it can reset everything else. Secure it first, with a new password and two-factor authentication, before you do anything else. The mandatory reimbursement rules for push payment scams shifted the default. A bank refusing to refund now has to justify it.

The general article: Identity theft · Compare with another country

Online shopping

Fourteen days to cancel most online orders, a 30-day right to reject faulty goods, and chargeback or section 75 protection on cards.

The Consumer Contracts Regulations give a 14-day cooling-off period for most distance sales. The Consumer Rights Act 2015 provides a short-term right to reject faulty goods within 30 days, then repair or replacement, then a price reduction. The Digital Markets, Competition and Consumers Act 2024 added rules on fake reviews and subscription traps.

Key points

Cooling-off14 days from delivery, no reason needed; 12 months if not properly informed
Right to reject30 days for faulty goods, with a full refund
After 30 daysRepair or replacement, then price reduction or final rejection
Digital contentMust be of satisfactory quality and as described
Section 75Credit card issuer is jointly liable for purchases between £100 and £30,000
ChargebackAvailable on debit cards through the card scheme rules
SubscriptionsNew rules target automatic renewals and difficult cancellation
Thirty-day right to rejectA short-term right to a full refund for faulty goods
Six yearsClaims for defective goods can be brought for up to six years in England and Wales

In practice

  • Use section 75 against the card issuer when a trader fails or refuses to refund.
  • Reject faulty goods within thirty days for a full refund rather than accepting a repair.

Cost and coverage

Complaints and ombudsman schemes are free to consumers.

Recent changes

The 2024 Act gave the Competition and Markets Authority direct enforcement powers, without needing to go to court first — a significant change for consumer protection.

Where to go

  • Citizens Advice consumer helpline.
  • Your card issuer for section 75 and chargeback claims.
  • Relevant ombudsman schemes and the CMA for market-wide problems.

Worth knowing

Section 75 is the strongest consumer right in the UK: for anything over £100 bought on a credit card, the card company is equally liable if the goods never arrive or are misdescribed. Section 75 makes the credit card company jointly liable with the trader. It is the strongest consumer remedy in the United Kingdom and is widely unknown.

The general article: Online shopping · Compare with another country

Romance scams

Mandatory reimbursement for authorised push payment fraud since October 2024 — the strongest consumer protection anywhere.

Since October 2024, banks must reimburse victims of authorised push payment fraud up to a set cap, with the cost shared equally between the sending and the receiving bank, unless the customer acted with gross negligence. Reporting goes to Report Fraud for England, Wales and Northern Ireland, and to Police Scotland in Scotland. Suspicious texts are forwarded to 7726 and suspicious emails to the national reporting service.

Key points

ReimbursementMandatory for authorised push payment fraud since October 2024, up to a cap
Cost sharingSplit equally between sending and receiving bank
Deadline to claimWithin thirteen months of the last payment
ReportingReport Fraud; Police Scotland in Scotland
Suspicious textsForward free to 7726
Suspicious emailsForward to the national suspicious email reporting service
If refusedEscalate free of charge to the Financial Ombudsman Service

In practice

  • Claim reimbursement from your own bank in writing, citing the mandatory reimbursement rules — do not accept a verbal refusal.
  • If the bank refuses, the Financial Ombudsman Service is free, independent and decides in the consumer's favour in a substantial share of fraud cases.
  • Forward scam texts to 7726 and scam emails to the national reporting service: both are free and lead to takedowns.
  • Report to Report Fraud even where nothing was lost — the reference number is what links cases together.

Cost and coverage

Reporting, the ombudsman and the consumer service are all free.

Recent changes

The mandatory reimbursement rules that took effect in October 2024 reversed the previous position, under which banks routinely refused authorised-payment claims.

Where to go

  • Report Fraud, or Police Scotland on 101 in Scotland.
  • Your bank's fraud line, first and immediately.
  • Financial Ombudsman Service, if reimbursement is refused.
  • Citizens Advice consumer service, for free guidance.

Worth knowing

The reimbursement duty applies to payments between UK accounts. Transfers sent abroad, and cryptocurrency, fall outside it — which is exactly why scammers push victims towards both.

Sources

  • Report Fraud — national reporting centre (formerly Action Fraud), or 0300 123 2040
  • Call 159 — Stop Scams UK: a safe number that connects you straight to your bank
  • Forward scam texts to 7726 — free, on every major network
  • Financial Ombudsman Service — free and independent if the bank refuses to reimburse
  • Citizens Advice — free consumer guidance and template letters
  • FCA Warning List — unauthorised firms and clones: check before any investment suggested online
  • National Cyber Security Centre — alerts and guidance for individuals; report scam websites and emails

The general article: Romance scams · Compare with another country

General sources

Page checked in September 2026. The instruments cited can change: if in doubt, confirm with the official source given.

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