Online: privacy, image, data and scams — Australia

Data protection. The Privacy Act 1988 with thirteen Australian Privacy Principles, mandatory breach notification, and reforms introducing a privacy tort. Privacy. The Privacy Act, thirteen Australian Privacy Principles, and — new — a statutory tort for serious invasions of privacy.

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Australia. Simplified location map — Natural Earth data, public domain.

Data protection

The Privacy Act applies to federal agencies and to businesses above a turnover threshold, and is built around thirteen Australian Privacy Principles. The Notifiable Data Breaches scheme requires notification of eligible breaches. Reforms passed in 2024 created a statutory tort for serious invasions of privacy and increased enforcement powers.

Key points

Access and correctionAPP 12 and 13, generally within 30 days
Small business exemptionBusinesses under the turnover threshold are largely exempt — a long-criticised gap
Breach notificationMandatory for eligible data breaches, to the OAIC and affected individuals
Sensitive informationHealth, sexual orientation and sexual practices require consent
Statutory tortSerious invasions of privacy actionable following the 2024 reforms
ChildrenA Children's Online Privacy Code is being developed
RegulatorOffice of the Australian Information Commissioner
Notifiable breachesMust be reported to the regulator and to affected individuals
DeterminationsThe Commissioner can award compensation, including for non-economic loss
Credit reportingA separate, detailed part of the Act with its own complaint route

In practice

  • Complain to the organisation and allow 30 days before approaching the Commissioner.
  • For credit file errors, use the credit reporting provisions — they have shorter deadlines.

Cost and coverage

Free complaints to the OAIC; the new tort allows damages claims in court.

Recent changes

The 2024 package was the first substantial modernisation of the Privacy Act in decades, and further tranches of reform have been foreshadowed.

Where to go

  • Office of the Australian Information Commissioner.
  • State privacy commissioners for state agencies.
  • IDCARE for identity and cyber support.

Worth knowing

The small business exemption means many everyday services are not covered at all. Check whether the organisation is actually subject to the Act before building a complaint around it. Unlike many regulators, the Australian Commissioner can award compensation directly, including for distress. That makes the complaint route worth using.

The general article: Data protection · Compare with another country

Privacy

The Privacy Act 1988 and the thirteen Australian Privacy Principles govern the handling of personal information by federal agencies and by businesses above the turnover threshold. The 2024 reform introduced a statutory tort of serious invasion of privacy, which commenced in 2025 and gives individuals a direct cause of action for intrusion into seclusion or misuse of information.

Key points

StatutePrivacy Act 1988 and the thirteen Australian Privacy Principles
Small businessMany small businesses are still exempt, a long-criticised gap
RegulatorOffice of the Australian Information Commissioner, free to complain to
Statutory tortSerious invasion of privacy, available since 2025, damages without proof of financial loss
Data breachesNotifiable Data Breaches scheme: notify the regulator and affected individuals
Online abuseeSafety Commissioner can order removal
Two limbsThe new tort covers intrusion into seclusion and misuse of private information
Serious invasionThe invasion must be serious and intentional or reckless; negligence is not enough
Public interestBalanced against the privacy interest as part of the cause of action

In practice

  • Document the seriousness of the impact: the threshold is a key element, not an afterthought.

Cost and coverage

The statutory tort of serious invasion of privacy, introduced by the 2024 reform, is the biggest change to Australian privacy law in decades: for the first time an individual can sue directly.

Where to go

  • Office of the Australian Information Commissioner.
  • eSafety Commissioner for online abuse.
  • State or territory legal aid.

Worth knowing

Complain to the organisation first: the Commissioner will normally not take a complaint until the organisation has had thirty days to respond. The statutory tort requires intent or recklessness. Accidental disclosure, however damaging, falls outside it and must be pursued under the Privacy Act.

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Image rights

The eSafety Commissioner can order removal and fine those who refuse — an administrative route with no court needed.

The Online Safety Act 2021 gives the eSafety Commissioner an image-based abuse scheme: a person whose intimate image has been shared without consent can complain and the Commissioner can issue removal notices to the person who posted it and to the platform, backed by civil penalties. Criminal offences exist at Commonwealth and state level in parallel.

Key points

RegulatoreSafety Commissioner, free complaints, no lawyer needed
Removal noticesTo the poster and to the service, with civil penalties for non-compliance
DeadlineServices are expected to act within 24 hours of a notice
Criminal lawCommonwealth offence of using a carriage service to menace or harass, plus state offences
Public photographyGenerally lawful; there is no general image right
DeepfakesSexually explicit deepfakes are covered by recent Commonwealth reform
Civil penaltiesApply to individuals as well as services that ignore a removal notice
No court neededThe Commissioner acts administratively
ThreatsThreatening to share an intimate image is also covered

In practice

  • Report to eSafety with links and screenshots; they contact the platform directly.

Where to go

  • eSafety Commissioner, esafety.gov.au.
  • State police.
  • Community legal centres.

Worth knowing

The eSafety scheme is the most effective tool available in Australia and it is free: use it before considering any court action. The eSafety scheme reaches overseas platforms and has a high compliance rate. It costs nothing and does not require legal representation.

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Speech and online harassment

A serious harm threshold since 2021, a powerful eSafety Commissioner, and courts that have held page owners liable for comments.

Uniform defamation law was reformed in 2021 to introduce a serious harm element and a public interest defence. Australia is unusual in having a statutory eSafety Commissioner with power to order removal of cyberbullying material, image-based abuse and seriously harmful adult cyber-abuse.

Key points

Serious harmRequired since the 2021 reforms
Public interest defenceIntroduced in 2021, modelled on the UK
Concerns noticeMandatory pre-action step before suing
eSafety CommissionerCan order removal within 24 hours for image-based abuse and cyberbullying, and fine non-compliant services
Adult cyber-abuseSeparate scheme under the Online Safety Act 2021
Publisher liabilityCourts have held page administrators responsible for third-party comments, prompting further reform
LimitationOne year from publication
Online Safety ActThe eSafety Commissioner can order removal of seriously harmful content

In practice

  • Serve a concerns notice first; proceedings issued without one will be stayed.
  • Use the eSafety Commissioner for adult cyber abuse: it is free and quicker than court.

Cost and coverage

eSafety complaints are free and fast; defamation litigation is costly.

Recent changes

The eSafety scheme is one of the few in the world where an individual can obtain a binding removal order without going to court.

Where to go

  • eSafety Commissioner — reporting portal for image-based abuse, cyberbullying and adult cyber-abuse.
  • Police for threats and stalking.
  • Legal aid and community legal centres for defamation advice.

Worth knowing

Report to eSafety before considering legal action. Removal orders are usually obtained within days, and the evidence gathered supports any later claim. The concerns notice is now compulsory. It must set out the imputations and give the publisher a period to make an offer to make amends.

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Identity theft

IDCARE provides free case management, and a Commonwealth Victims' Certificate gives you a court document proving you were a victim.

Identity crime offences exist at Commonwealth and state level. What is distinctive is the support infrastructure: IDCARE is a national not-for-profit providing free, individualised response plans, and victims of Commonwealth identity crime can apply to a magistrate for a Victims' Certificate — an official document that helps in reestablishing credit and clearing records. Credit bans can be placed with the three credit bureaus.

Key points

OffencesCommonwealth Criminal Code identity crime offences, plus state offences
IDCAREFree national identity and cyber support service
Victims' CertificateApplied for from a magistrate; officially recognises you as a victim
Credit bans21 days initially with Equifax, Experian and illion, extendable
ReportingReportCyber, the national online police reporting portal
DocumentsState registries can flag or reissue compromised documents
Free credit reportsAvailable from all three bureaus, with more frequent access after fraud
Document flagsState registries can flag a compromised licence or certificate
myGovCheck for unauthorised linked services

In practice

  • Contact IDCARE first: the response plan tells you exactly which organisations to contact and in what order.
  • Place a credit ban with all three bureaus; it is free.
  • Report through ReportCyber and keep the reference.
  • Ask your state registry about flagging a compromised licence or birth certificate.
  • Check myGov for services linked without your knowledge, and change the sign-in method.

Where to go

  • IDCARE, free national service.
  • ReportCyber, cyber.gov.au.
  • Scamwatch, run by the ACCC.

Worth knowing

Credit bans last 21 days by default. Diarise the expiry and extend it, otherwise the protection quietly lapses. The Commonwealth Victims' Certificate is a court document confirming you were a victim. It carries far more weight with creditors than a police report.

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Online shopping

No cooling-off period, but the Australian Consumer Law gives strong automatic guarantees that cannot be excluded.

The Australian Consumer Law applies nationally. Goods must be of acceptable quality, fit for purpose and match their description; services must be provided with due care and skill. Where the failure is major, the consumer chooses between a refund, replacement or compensation — and no shop policy can override these guarantees.

Key points

Cooling-offNo general right; change-of-mind returns are a shop policy
Consumer guaranteesAutomatic and cannot be excluded by contract
Major failureConsumer chooses refund, replacement or compensation
Minor failureBusiness may choose to repair, replace or refund
No receiptAny proof of purchase suffices, including a bank statement
Overseas sellersThe law applies to businesses supplying into Australia
Unfair contract termsProhibited, with penalties since 2023
No cooling-off onlineThere is no general right to change your mind

In practice

  • Cite the consumer guarantees rather than the warranty: they apply regardless of what the receipt says.
  • For a major failure, state clearly that you choose a refund — the choice is yours, not the trader's.

Cost and coverage

Complaints to state fair trading offices are free; tribunals charge small fees.

Recent changes

Penalties for unfair contract terms came into force in 2023, making previously unenforceable terms directly unlawful.

Where to go

  • State and territory fair trading or consumer affairs offices.
  • Australian Competition and Consumer Commission for systemic issues.
  • State civil and administrative tribunals for claims.

Worth knowing

Signs saying 'no refunds' are unlawful in Australia. Consumer guarantees apply regardless of what a store's policy says, and a business cannot contract out of them. No sign saying no refunds has any legal effect. Consumer guarantees are statutory and cannot be excluded, limited or modified.

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Romance scams

A national anti-scam centre, and a statutory framework placing duties on banks, telecoms and platforms.

Reports go to the national anti-scam centre through Scamwatch, and to the police cybercrime portal for criminal matters. A scams prevention framework imposes enforceable obligations on banks, telecommunications providers and digital platforms to prevent, detect and disrupt scams, with penalties for failure. Banks operate a fraud reporting line reachable at any hour, and suspicious texts are forwarded free to a national short code.

Key points

ReportingScamwatch, run by the national anti-scam centre
Criminal reportingNational police cybercrime portal
Statutory dutiesBanks, telecoms and platforms have enforceable anti-scam obligations
Bank fraud linesAvailable at any hour, by law
Suspicious textsForward free to the national short code
Financial complaintsFree, binding external dispute resolution scheme
CryptocurrencyEffectively unrecoverable

In practice

  • Report to Scamwatch and to the police portal: they serve different purposes.
  • If the bank refuses, escalate free of charge to the financial complaints authority, which can make binding decisions.
  • Cite the statutory obligations when complaining: banks now have defined duties, not just goodwill.
  • Ask the bank in writing whether it met its own anti-scam obligations — the answer matters for any later claim.

Cost and coverage

All reporting and the complaints authority are free.

Where to go

  • Scamwatch, at the national anti-scam centre.
  • Police cybercrime reporting portal.
  • Australian Financial Complaints Authority, free and binding.

Worth knowing

The financial complaints authority is the underused lever here: it is free, independent and its decisions bind the bank. Many refusals are reversed at that stage.

Sources

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General sources

Page checked in September 2026. The instruments cited can change: if in doubt, confirm with the official source given.

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